Privacy policy
Last updated 30 October 2026
This policy explains what SFIVA GENERAL TRADING L.L.C-FZ collects when you use sfiva.ae, why, and what you can ask us to do about it.
Who we are
SFIVA GENERAL TRADING L.L.C-FZ, Meydan Free Zone, Meydan Grandstand, 6th Floor, Nad Al Sheba, Dubai, UAE. For anything in this policy, write to info@sfiva.ae.
What we collect
| Information | Why we hold it | How long |
|---|---|---|
| Name, email, phone, delivery address | To take, deliver and support your order | 7 years, for accounting |
| Order contents and amounts | Fulfilment, refunds, bookkeeping | 7 years |
| Email address, if you join the list | To send you offers you asked for | Until you unsubscribe |
| Review text and the name you give | To publish your review | Until you ask us to remove it |
| IP address and browser type | Fraud prevention and rate limiting | 90 days |
| Meeting Room: the name you enter, the names and emails of people invited, and chat during a meeting | To run the meeting and send invitations and reminders | Connection messages and chat: 6 hours. Meeting details: until the host deletes them |
| SFIVA Codes desk: the details you send (product names, GTINs, measurements of your range), your Dynamic QR destinations and daily scan counts | To make and deliver your codes | 7 years with the order. Scan counts hold no information about who scanned |
| Questions the concierge could not answer (the question and the page, without your name) | To add better answers | Until we have answered them |
Free tools and video
Files you use in SFIVA Tools are handled inside your browser and are never uploaded. Only the text of a QR code or barcode is sent to be drawn, and it is not stored. In the Meeting Room, video and sound travel directly between the people in the meeting; our server only introduces them to each other. Public address-discovery (STUN) servers see the network address of each device, as with any video call.
What we never see
Card numbers. Online payments are handled entirely by Stripe on Stripe's own pages. We receive confirmation that a payment succeeded and, for cards, the last four digits, nothing more.
Our legal basis
- Performing our contract with you — everything needed to deliver an order you placed.
- Your consent — marketing email, which you opt into and can leave in one click.
- Our legitimate interests — fraud prevention, and measuring which adverts work.
- Legal obligation — keeping financial records.
Who we share it with
| Who | What they get | Why |
|---|---|---|
| Stripe | Name, email, amount | To process card payments |
| Our couriers | Name, address, phone | To deliver your parcel |
| Meta (Facebook / Instagram) | Hashed email and phone, purchase value | To measure advertising — see below |
| Our email provider | Email address, order details | To send confirmations |
We never sell your data, and we never share it for anyone else's marketing.
Advertising measurement
If you arrived from a Facebook or Instagram advert, we tell Meta that a purchase happened so we can tell which adverts are worth paying for. Your email and phone number are hashed with SHA-256 before they leave our server, so Meta receives an irreversible fingerprint rather than your details. You can opt out of this kind of measurement in your Meta account settings, or by blocking third-party scripts in your browser.
Cookies
| Cookie | Purpose | Life |
|---|---|---|
SFIVASESS | Keeps your session while you browse and check out | The browser session |
sfiva_cur | Remembers the currency you chose | 180 days |
_fbp, _fbc | Set by Meta to attribute advertising | 90 days |
Your rights
You can ask us to show you what we hold, correct it, delete it, or stop using it for marketing. Email info@sfiva.ae and we will respond within 30 days. Marketing email carries a one-click unsubscribe link in every message.
Security
The site runs over HTTPS. Order data is stored on our host outside the public web root, and administrative access is password-protected with rate limiting and session timeouts. No system is perfect; if we ever suffer a breach affecting you, we will tell you.
Children
This shop is not intended for anyone under 18, and we do not knowingly collect data from children.
Changes
If we change this policy we will update the date at the top of the page.
SFIVA GENERAL TRADING L.L.C-FZ · Meydan Free Zone, Meydan Grandstand, 6th Floor, Nad Al Sheba, Dubai, UAE · info@sfiva.ae
