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11 Nov – 13 Nov 11.11 Sale Save the date 0days00hrs00min Welcome to
The House of SFIVA™
One house for the rituals of everyday life — herbal care, pure cotton garments, heritage foods and more. Made with care, delivered across Pakistan, the UAE and the USA.
5 houses open · 67 creationsEnter the HouseHerbal · Garments · Foods · Gifts & Occasions · Beauty 
The gift salonGift setsfrom Rs. 2,399
The gift salonGift setsfrom Rs. 2,399 Pay by card — FREE delivery Cash on delivery 14-day returns
SFIVA™ — a Dubai house Free delivery when you pay by card Cash on delivery nationwide Gift sets from Rs. 2,399 Wholesale & bulk supply Dropship SFIVA from your own store 14-day returns Real people on WhatsApp
The House charter
Licensed, certified & accountable
4 documents on file · a House established 2009 · tap any seal to view or download it
The Signature Collection
Every house. One box.
Cold-pressed herbal oil and the Herbal Radiance Cream, hand-embroidered suits, heritage preserves and dry fruits — each presented in the black-and-gold SFIVA box, ready to give or to keep.
- Herbal — 7 botanicals, no mineral oil
- Garments — 100% combed cotton, S–XXL
- Winter '26 — hand-embroidered suits, 18 designs
- Foods — murabba, achaar, dates, dry fruits & SFIVA Fresh
- Beauty — the Herbal Radiance Cream, serums, sun care & the face wash
- Gift sets — from Rs. 2,399
Herbal Radiance Cream Hand-embroidered suits Boxed in black & gold Now in the House · Winter '26
The Winter '26 Collection
Hand-embroidered dhanak, fancy peach and velvet chamki suits with heavy embroidered dupattas, each design in its full range of colours. Every unstitched three-piece leaves folded in ivory tissue and sealed in the SFIVA courier flyer, printed in gold — or in the SFIVA gift box when it is a gift.
- 18designs
- 112colourways
- 3-pieceshirt · shawl · trouser
Shafaq · SF-1356 coloursRs. 8,450 
Almaas · SF-1366 coloursRs. 8,450 
Mahtaab · SF-1376 coloursRs. 8,450 
Zarafshan · SF-1386 coloursRs. 8,950 
Gulnar · SF-1396 coloursRs. 9,450 
Shagufta · SF-14010 coloursRs. 6,950 
Shabtaab · SF-1416 coloursRs. 7,950 
Abshar · SF-1426 coloursRs. 7,950 
Yaqoot · SF-1436 coloursRs. 9,450 
Darbar · SF-1446 coloursRs. 10,950 
Firoza · SF-1456 coloursRs. 7,950 
Zumurrud · SF-1466 coloursRs. 9,450 
Kehkashan · SF-1306 coloursRs. 8,950 
Shahkaar · SF-1316 coloursRs. 9,450 
Shama · SF-1326 coloursRs. 9,450 
Zartaab · SF-1336 coloursRs. 9,250 
Marjaan · SF-1346 coloursRs. 7,950 
Mehrab · SF-1296 coloursRs. 8,450 Just arrived
Shop everything New in the House
New · Winter '26 SFIVA™ Shafaq · SF-135 Dyed dhanak with a two-head embroidered front and sleeves, and a lace-edged dupatta — six winter colours. 6 colours from Rs. 8,450 
New SFIVA™ Whitening Serum Hyaluronic acid 2% and niacinamide 1% in a light, fast-absorbing serum for a brighter, more even-looking complexion. 30 ml. from Rs. 2,250 
Bestseller SFIVA™ Organic Hair Oil Cold-pressed onion, kalonji & coconut. 7 botanicals, no mineral oil. from Rs. 2,299 
Eid & weddings SFIVA™ The Dry Fruit Reserve Eight compartments of almonds, pistachios, cashews, walnuts, raisins, apricots, figs and chickpeas in the octagonal black-and-gold SFIVA box. from Rs. 6,950 
Everyday SFIVA™ Wash & Wear Men's Suit Easy care, all day — the everyday cloth. It sheds creases, dries quickly and keeps a clean line from the office to the evening. Jet Black, Pure White or Steel Grey; 4.5 m unstitched or stitched by SFIVA. 3 colours from Rs. 7,950 
New SFIVA™ Transparent Sunscreen Gel SPF 60 SPF 60 · PA+++ broad-spectrum UVA/UVB protection in a clear, weightless gel — no white cast, made for the Gulf sun. 150 ml. from Rs. 1,850 
New Sold out SFIVA™ Herbal Shampoo A sulphate-free herbal shampoo with red onion, kalonji and rosemary, cleansing the gentle way with reetha, shikakai and plant-derived foam. 250 ml. from Rs. 1,899 
New SFIVA™ Aam ka Murabba The mango preserve of Pakistani kitchens — whole raw-mango pieces slow-cooked in saffron and cardamom syrup. from Rs. 1,450 
New Sold out SFIVA™ Pure Cotton Vest The banyan, perfected: 100% combed-cotton rib-knit that breathes through Pakistan's summer. 2 colours from Rs. 999 
New SFIVA™ Face Wash A gentle daily cleanser that lifts away dust, sunscreen and the day — and never leaves skin tight. 100 ml. from Rs. 1,250 Gifts, given by hand
The moment the box opens
Sealed in black and gold and ready to give — for Eid, for weddings and for every visit home.
Choose a gift The SFIVA gift salon
A gift for everyone you love
Ready-made gift boxes for him, her, Abbu, Ammi and your sister — boxed in the SFIVA gift box with a handwritten card, delivered to their door. From Rs. 1,250.
A House privilege · SFIVA Same-Day
Ordered by five. Yours by evening.
In Lahore, Islamabad, Rawalpindi, Faisalabad and Multan, the House sends your order the same day — paid in advance, sealed in black and gold, and ready for you to collect in your city that evening.
- Lahore
- Islamabad
- Rawalpindi
- Faisalabad
- Multan
The SFIVA sales calendar
Eid & gift boxes Mark the dates
11 Nov – 13 Nov 11.11 Sale Save the date 0days00hrs00min 
27 Nov – 29 Nov White Friday Save the date 0days00hrs00min 
12 December 12.12 Sale Save the date 0days00hrs00min The SFIVA ecosystem
Eight houses. One standard.
Shop what is live today, and see what arrives next — SFIVA launches something new every few days.
Available now Herbal & Organic Cold-pressed botanicals, made in Dubai. Hair careShampoo & conditionerHair & scalp serumsMen's grooming Shop now 
Available now Garments & Innerwear Pure cotton essentials, finished like couture. Vests & undershirtsBriefs & trunksUnstitched suitsSocks Shop now Available now Foods & FMCG Heritage recipes, sealed with care. Murabba & preservesAchaar & picklesSFIVA Fresh · fruitPremium dates Shop now 
Available now Gifts & Occasions A gift for every person you love — boxed and ribboned by the House. Eid gift boxesFor himFor herFor Abbu · father Shop now 
Coming soon Fragrance & Oud Attar, oud and bakhoor, composed in Dubai. Attar & oud oilsBakhoor & home fragrancePerfumesFragrance gift boxes Preview the house 
Launching next Baby Care The mildest botanicals, for the smallest skin. Lotions, oils & creamsBath & washDiapers & wipesBaby cotton wear Preview the house Available now Cosmetics & Beauty Skincare composed in Dubai — serums, creams, sun care and cleansers. Creams & facialsSerumsSun careCleansers Shop now 
Coming soon Home & Living Five-star comfort for everyday homes. Towels & linenTissues & hygieneBath robes & towels Preview the house 
The House estate
One House. Every door open.
Everything the House of SFIVA does, in one view — from the houses you shop to the partners, tools and trade that keep them running.
The houses5 houses open · 67 creationsHerbal, garments, foods, beauty and more — one standard, one checkout. Enter Gifts & privilegesGift boxes · same-day in selected citiesFor him, her, Abbu, Ammi and Eid — sealed in black and gold. Enter SFIVA for businessMeeting Room · 22 free tools · SFIVA CodesThe tools the House runs on, free for everyone. Enter Partners of the HouseBDM · BDO · franchise · dropship · creators · investorsGrow with the House — every programme with its own portal. Enter Export & tradeImporters · distributors · private labelBulk supply from Pakistan to the world, documented end to end. Enter Boutiques & citiesDubai head office · 33 citiesDelivered across Pakistan and the UAE — and the whole House, A to Z. Enter
The SFIVA table
Breakfast, the way it was meant to be
Murabba by the spoon, achaar beside warm parathas, dates and chai — the family table the SFIVA pantry is made for.
Visit the pantryThe SFIVA pantry
The Foods house Heritage foods, made with care
Murabbas slow-cooked in small batches, achaar in mustard oil, hand-selected dates and SFIVA Fresh fruit in season — packed in the SFIVA gift box.
Value, the SFIVA way
Luxury from Rs. 899
Start small, or gift the full set. Every pack is boxed — and card orders ship free.
SinglePure Cotton Underwear Rs. 899 
SinglePure Cotton Vest Rs. 999 
2 pairsMen's Cotton Socks Rs. 999 
2 pairsWomen's Cotton Socks Rs. 999 Hair oil rituals
The SFIVA Ritual StarterOrganic Hair Oil · 1 bottle · 100 ml — cold-pressed onion, kalonji & coconut. Rs. 2,299 
Most chosen The SFIVA Twelve-Week RitualOrganic Hair Oil · 3 bottles · 300 ml — cold-pressed onion, kalonji & coconut. Rs. 4,999 
Best value The SFIVA Family ReserveOrganic Hair Oil · 5 bottles · 500 ml — cold-pressed onion, kalonji & coconut. Rs. 9,999 Gift sets & value bundles
Eid The SFIVA Eid Mubarak BoxMurabba, mango achaar, the Radiance Cream and monogram socks — Eid, gift-boxed. Rs. 5,990 
Save Rs 810 The SFIVA Glow RitualThe full SFIVA routine in one box: Face Wash, Whitening Serum, Skin Whitening Cream and Sunscreen Gel SPF 60. Rs. 6,990 Gift The SFIVA Winter Gift Box for HerA Marjaan embroidered winter suit and the Herbal Radiance Cream. Rs. 9,490 
Gift The SFIVA Gift Box for AmmiA Shahkaar embroidered winter suit, Aam ka Murabba and the Radiance Cream. Rs. 11,990 
For visits The SFIVA Eid Welcome HamperTwo jars of Aam ka Murabba and the Herbal Radiance Cream — the gift to carry to every Eid visit. Rs. 4,899 
Gift for her SFIVA Her Radiance GiftThe Herbal Radiance Cream with three pairs of women's cotton socks — a gift that feels considered. Rs. 3,499 
Gift The SFIVA Murabba Gift BoxMango, apple, amla and carrot murabba — four jars in the black-and-gold SFIVA gift box. Rs. 5,250 
Gift The SFIVA Achaar Gift BoxSindhri mango, golden lemon and the royal mix — three jars in the emerald-and-gold SFIVA gift box. Rs. 4,399 
Gift The SFIVA Gift Box for HimTwo combed-cotton vests, a pair of trunks and three pairs of monogram socks. Rs. 3,690 
Gift The SFIVA Gift Box for AbbuA men's suit length in the fabric he loves, three pairs of socks and a jar of Aam ka Murabba. Rs. 9,690 
Try it all The SFIVA Starter Set1 vest, 1 brief or trunk and 3 pairs of socks — meet SFIVA garments for less. Rs. 2,799 
Save Rs 698 The SFIVA Herbal Hair RitualHerbal Shampoo, Herbal Conditioner and the Hair & Scalp Serum together — the whole wash-day ritual in one SFIVA box. Rs. 4,950 
Gift set The SFIVA Essentials Kit3 vests, 3 briefs or trunks and 3 pairs of socks in the SFIVA magnetic gift box. Rs. 4,999 
Gift The SFIVA Gift Box for My SisterA Zartaab embroidered winter suit, three pairs of cotton socks and the Radiance Cream. Rs. 11,690 Best value The SFIVA Gentleman's ReserveSix of everything: 6 vests, 6 underwear, 6 pairs of socks — a full wardrobe refresh. Rs. 8,999 
For the family The SFIVA Family Box2 vests, 2 underwear, 3 pairs of men's and 3 pairs of women's socks — the whole family, one box. Rs. 5,799 
Gift The SFIVA Gift Box for TwoHis and her cotton socks, the Radiance Cream and a jar of Aam ka Murabba — for the two of you. Rs. 5,790 
Couples SFIVA His & Hers Socks Set3 pairs of men's and 3 pairs of women's socks — made to be shared. Rs. 2,399 
Workweek The SFIVA Office Week Set6 vests and 6 pairs of socks — a fresh set for every working day. Rs. 5,799 SFIVA Films
Follow @sfivallc Inside the House
The SFIVA box, gold on black Zari, set by hand Every house, one box Almonds, pistachios and cashews The embroidered suit, in motion Suiting, measured on the cutting table The gentleman's wardrobe The cream, smoothed on The SFIVA box, at your door Shahi achaar with daal chawal Murabba on warm toast A champi in the courtyard The Radiance Cream, up close Feel the suiting SPF 60, made for the Gulf sun The Hair Serum, in black and gold The salon glow, at home Bharwan mirch with paratha The seasonal fruit hamper Herbal shampoo, a rich lather Warm socks by the heater Opening the SFIVA Fresh box The murabba box, Eid edition Dates and qahwa, Eid edition box Stitched by the SFIVA atelier An Eid gift box, opened Winter Malta, SFIVA Fresh Achaar at the breakfast table The Sunday champi Murabba at breakfast Soft from the first touch Her morning ritual Delivered to your door Slow mornings, soft socks Dressed for the day The lather — onion, kalonji, rosemary Unboxing the Pure Cotton Vest Wrapped by hand at the House Soft, after every wash Cold-pressed, golden Opening the SFIVA box The pour — cold-pressed gold The ritual — four minutes, twice a week The Eid gift Abbu actually wears Kalonji & methi, into the blend Three designs, one favourite drawer Garden to glass The finish — soft and glossy Virgin coconut, the carrier Aloe & onion
Styled House films, made with the real SFIVA packaging — not customer testimonials.
What customers say
Trusted by the people who buy it
Every review here was written by a real customer. We publish the critical ones too.
The luxury stuff and concept looks like
I ordered this for regular scalp and hair oiling and it gives my hair a healthylooking shine without feeling too sticky
I ordered this for regular scalp and hair oiling and I have noticed less frizz when I style my hair The coconut oil, mustard oil, kalonji and onionextract blend is a nice combination The presentation looks professional …
I added SFIVA Organic Hair Oil to my weekly haircare routine and my hair feels nourished after each use
I tried SFIVA hair oil after seeing the ingredient blend and I like the smooth feel it leaves after washing I like the product experience overall
I bought it mainly because I wanted a herbal oil blend and I like how manageable my hair feels afterward The herbal oil blend feels thoughtfully put together
I started using the SFIVA oil before wash days and it has made my prewash routine much easier The bottle is easy to keep in my haircare shelf I like the product experience overall
Delivery took longer than I expected The product was sealed correctly when it arrived
I tested this oil as part of my normal hair routine and it works nicely for a gentle scalp massage I especially liked seeing coconut oil and kalonji in the ingredient blend For me, it has been a convenient weekly hair o…
I tried SFIVA hair oil after seeing the ingredient blend and I have noticed less frizz when I style my hair
I ordered this for regular scalp and hair oiling and my dry ends feel more conditioned The packaging made a strong first impression I like the product experience overall
The product itself was usable, but the oil felt heavier than I prefer Using a smaller amount worked better for me
I tested this oil as part of my normal hair routine and my dry ends feel more conditioned I like the product experience overall
I tested this oil as part of my normal hair routine and I like how manageable my hair feels afterward
The herbal fragrance was stronger than I expected, so it may depend on personal preference
I tried SFIVA hair oil after seeing the ingredient blend and my hair feels softer and easier to manage So far, I am satisfied with it
I have been using this herbal hair oil for a few weeks and I have noticed less frizz when I style my hair I like that it combines familiar hairoiling ingredients in one bottle
I have been using this herbal hair oil for a few weeks and my dry ends feel more conditioned The bottle and box also feel premium So far, I am satisfied with it
Good presentation and an interesting herbal blend I am still testing how it fits my regular routine
I bought it mainly because I wanted a herbal oil blend and it works nicely for a gentle scalp massage The coconut oil, mustard oil, kalonji and onionextract blend is a nice combination Overall, I am happy with the exper…
I started using the SFIVA oil before wash days and my hair feels nourished after each use
I bought it mainly because I wanted a herbal oil blend and my hair looks smoother after regular use The bottle and box also feel premium It has been a good fit for my routine
I ordered this for regular scalp and hair oiling and my dry ends feel more conditioned I like that it combines familiar hairoiling ingredients in one bottle
I started using the SFIVA oil before wash days and my dry ends feel more conditioned I like the product experience overall
Secure card checkout by Stripe Pay cash at your door 14-day returns SFIVA GENERAL TRADING L.L.C-FZ
Card payment = FREE delivery Ordering is easy
Three taps to your door
- 1Choose your product, pack and size.
- 2Tap “Buy now” and write your name, phone and address.
- 3Pay by card and delivery is free — or pay cash to the courier.
Every order gets its own QR code — scan it any time to see where your parcel is.
The launch calendar
Coming to the House
A new SFIVA product, pack or house every 5 days. Tap “Notify me” and be first in line.
0days00hrs00min00sec
Launching next SFIVA Organic Baby Care Baby lotion, baby oil and baby cream with chamomile, calendula and oat. 
Coming soon SFIVA Baby Diapers Ultra-soft, breathable, plant-based diapers for sensitive skin. 
Coming soon SFIVA Sargodha Kinnow Sargodha's own Kinnow, picked with their leaves — a 10 kg SFIVA Fresh carton, or twelve in the orchard box. Preview 
Launching next SFIVA Herbal Face Serum Saffron and bakuchiol in a light amber serum, 30 ml — the evening companion to the Radiance Cream. 
Coming soon SFIVA Herbal Body Oil Kalonji and sweet almond, 100 ml — a warm, silky oil for after the bath. 
Coming soon SFIVA Herbal Beard Oil Cold-pressed oils with cedar and rosemary for a soft, well-kept beard. Coming soon SFIVA Oud Attar Aged oud and rose, hand-blended in Dubai, in a crystal attar bottle. 
Coming soon SFIVA Cold-Pressed Canola Oil Pressed cold from canola seed — light, clean-tasting and made for everyday cooking. 1 litre. 
Coming soon SFIVA Cold-Pressed Mustard Oil Desi sarson ka tail, pressed cold for its true flavour — for tarka, achar and saag. 1 litre. 
Coming soon SFIVA Sidr Honey Rich, dark sidr honey in a hexagonal glass jar — pure, from the source. 
Coming soon SFIVA Kids' Cotton Socks Soft pastel cotton socks with stars, whales and rainbows. 
Coming soon SFIVA Cotton Loungewear Set A piped cotton pyjama set in champagne, boxed for gifting. Coming soon SFIVA Egyptian Cotton Towels Plush hotel-grade towels with an embroidered gold monogram. 
Coming soon SFIVA Chaunsa Mangoes · 5 kg Chaunsa, the king of mangoes — nine to the orchard box in ivory nests, or a 5 kg SFIVA Fresh carton. Preview 
Coming soon SFIVA Tissues & Towels Soft facial tissues and kitchen towels from our own production. 
Coming soon SFIVA Rosemary & Onion Scalp Mask A rich weekly scalp mask with rosemary, red onion and kalonji — the hair ritual, concentrated. 
Coming soon SFIVA Saffron Kahwa Green tea with saffron, cardamom, cinnamon and almond — the kahwa of a Kashmiri welcome. 
Coming soon SFIVA Cotton Thermal Set A long-sleeve top and long johns in charcoal waffle-knit cotton — warm without bulk under every outfit. 
Coming soon SFIVA Cotton Camisole Fine jersey-knit cotton camisoles with adjustable straps, in ivory and blush. 
Coming soon SFIVA Muslin Swaddle Set Three breathable cotton muslin swaddles in white, sage and sand, boxed with a knitted hat. 
Coming soon SFIVA Turkish Cotton Bathrobe A heavy waffle-weave bathrobe in Turkish cotton, embroidered with the SFIVA monogram. 
Coming soon SFIVA Oud Wood Chips Resinous oud wood chips for the mabkhara, in a faceted black glass jar. 
Coming soon SFIVA Herbal Lip Balm Beeswax, rose and honey in a slim gold-capped tube. An FMCG house — and a partner
Become a partner Grow with SFIVA
Stock SFIVA in your shop, sell it from your own website, share it for commission — or invest in the House. We pack, ship and collect cash on delivery.
Business Development Manager10% on a client's first order, 5% on every delivered order after — paid on the 15th 
Business Development OfficerJoin a BDM's team or work independently, with your own code and SFIVA ID card 
FranchiseOpen an SFIVA boutique or kiosk in your city, with the House behind you 
Wholesale & B2BUp to 25%+ off retail for shops, pharmacies & distributors 
DropshippingImport our listings, set your price — we deliver, you keep the profit 
Creators & ambassadors10% commission with your own discount code 
InvestorsPrivate investor accounts with reports on the House 
Export & tradeImporters and distributors worldwide — volume prices and full shipping documents SFIVA for business · free to use
All free tools The House at work
The tools the House runs on, open to everyone — no sign-up needed. Keep your meetings, codes and invoices in your House account if you like.
The Meeting RoomHD video meetings in the browser — invite by link, share your screen, record. Nothing to install.Start a meeting PDF & file toolsMerge, split, compress, sign, number and convert PDFs; images, ZIP files and more — right on your device.Open the tools QR codes & invoicesBranded QR codes, barcodes and professional invoices — free, and saved to your account when you sign in.Make a QR code SFIVA CodesBarcode artwork, carton labels, dynamic QR and SKU systems, done for you by the House.See the services Styled film
SFIVA Export & Trade
Made in Pakistan, shipped to the world
Importers, distributors, FMCG and trading companies: buy SFIVA foods, garments and care in bulk at special import prices, with export documents prepared for your market.
- Bulk by carton, pallet or containerFoods, garments, care and gift boxes
- Export documents preparedInvoice, packing list and certificate of origin
- EXW, FOB Karachi or deliveredSea and air freight, quoted per shipment
- Special import pricesTiered by volume for licensed importers
Visit the House
Received like family
The SFIVA head office in Dubai is open — come and see the pieces, the boxes and the routine in person.
Find the House The SFIVA boutiques
Visit the House, in person
The whole House under one roof — herbal hair and body care, pure cotton garments, clean cosmetics and gentle baby care. Our Dubai and Abu Dhabi boutiques are open; Sharjah is next, then Pakistan.
The SFIVA head office in Dubai is now open — Meydan Free Zone, Meydan Grandstand, 6th Floor, Nad Al Sheba, Dubai, UAE
Design concept Open Dubai The SFIVA flagship boutique — now open Herbal hair care, cosmetics and baby care under one roof. Plan your visit 
Design concept Open Abu Dhabi The SFIVA boutique and consultation lounge — now open Try every SFIVA product with a beauty advisor. Plan your visit Design concept Opening soon Sharjah An island boutique in a Sharjah mall The full SFIVA range, with same-day pick-up of online orders. Tell me when it opens The SFIVA Journal
All stories Read, learn, live well
Hair & herbal careOnion Hair Oil Price in Pakistan: What You Are Really Paying ForOnion hair oil in Pakistan ranges from Rs. 400 to over Rs. 2,000. Here is how to tell a real cold-pressed blend from mineral oil with an onion label. 
Hair & herbal careHow to Use Onion Hair Oil: The Four-Minute RoutineA step-by-step onion hair oil routine — how much to use, how long to leave it, how often, and how to wash it out without stripping your hair. 
Hair & herbal careKalonji Oil for Hair: What Black Seed Brings to a Hair OilKalonji (black seed, Nigella sativa) has been used across Pakistan for generations. Here is what it contributes to a hair oil blend and how to use it. The SFIVA Circle
Everyday life, made luxurious
Launch alerts, members-only offers and first access to every new house. One email when it matters.
